Agent Skills
Skills are reusable instruction sets with references that tell agents how to do specific tasks your way, not the generic way.
The rule of thumb: If you do something more than three times and you're giving the same direction each time, it should be a skill.
How Skills Work
Every skill has two parts:
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Instructions - Step-by-step directions for how to complete the task. "When asked to write a LinkedIn post, follow this structure, use this tone, keep it under 200 words, always start with a hook question."
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References - Examples, templates, and source material the agent uses as a guide. Past LinkedIn posts that performed well, your brand voice document, a hook bank.
The instructions tell the agent how. The references show the agent what good looks like.
Building a Skill
The best way to build a skill is through iteration:
Give the agent a task
Chat with them one-on-one on the Team page: "Create a viral hook for this YouTube video."
Review the output
Is it what you wanted? Probably not on the first try. That's normal.
Give feedback
Tell the agent what to change: "This isn't how we write hooks. Our hooks always start with a controversial statement, not a question."
Have the agent pull references
Ask the agent to export your existing content as reference: your top YouTube comments, your best LinkedIn posts, your hook bank.
Save as a skill
Tell Vibey: "Now create a skill for this. Every time I ask you to write hooks, use this approach and these references."
Test and refine
Use the skill a few more times. Adjust the instructions until the output consistently matches your standards. After 5-10 rounds, it's dialed in.
Skill Examples Across Domains
Skills aren't just for marketing. Any repeatable task in any domain can be a skill:
Marketing and Content
| Skill | What it does | References to include |
|---|---|---|
| Viral hook writing | Creates attention-grabbing hooks for short-form content | Your top-performing hooks, hook bank document |
| LinkedIn post creation | Turns long-form content into LinkedIn posts in your voice | Your best LinkedIn posts, brand voice guide |
| Short-form video scripting | Writes scripts for Reels/TikTok/Shorts | Your scripting checklist, top-performing scripts |
| Email nurture sequence | Writes follow-up email series | Past email campaigns, audience profile |
| Ad copywriting | Creates ad variations from an offer | Past ads, A/B test results, platform guidelines |
Research and Analysis
| Skill | What it does | References to include |
|---|---|---|
| Competitor analysis | Researches competitors with a specific framework | Your analysis template, past reports |
| Market research brief | Produces structured market research | Research methodology doc, past briefs |
| Financial report | Compiles revenue data into formatted reports | Report template, KPI definitions |
Operations and Client Work
| Skill | What it does | References to include |
|---|---|---|
| Client onboarding flow | Creates welcome emails, setup guides, check-ins | Past onboarding materials, SLA doc |
| Weekly status report | Summarizes progress for stakeholders | Report template, past examples |
| Meeting summary | Turns recording transcripts into action items | Summary format, past examples |
Development
| Skill | What it does | References to include |
|---|---|---|
| Custom view building | Creates custom Space views and reporting widgets | View patterns, data source docs |
| Bug investigation | Investigates and reports on issues | Investigation template, codebase context |
Where Skills Live
Skills belong to individual agents. When you create a skill for your copywriter, only that copywriter uses it. If you hire a second copywriter, they start without those skills. You can build different skills for different contexts.
This is intentional. A copywriter working on your wellness campaign needs different skills than a copywriter working on your SaaS campaign. Same role, different playbooks.
Agents Come with Skills Ready
When you hire an agent from the library or have Jaime build one, they are not blank slates. Every agent comes with starter skills pre-configured for their role:
- A Copywriter comes with skills for writing ad copy, email sequences, landing page content, and social posts
- An Analyst comes with skills for research briefs, competitor analysis, and reporting
- A Developer comes with skills for building widgets, dashboards, and flows
- A Media Producer comes with skills for video scripting, editing workflows, and audio production
These starter skills mean your agents can produce useful work from day one. You do not need to build everything from scratch.
The path forward: use the starter skills, review the output, then refine or replace them with skills trained on your specific content, references, and standards. That is when agents go from "good" to "sounds like you wrote it."
Skills Get Better Over Time
The first output is a starting point. The 10th is refined. The 50th is dialed in. This is training, not magic.
Think of it like hiring a real employee: you would not expect perfection on day one. You would train them, give feedback, share examples of great work, and over time they would become excellent. Skills are exactly the same, except the training happens in minutes, not months.
When an agent produces great work, check which skills they used. Those are your winning playbooks. Consider building similar skills for agents in other domains.