How the Brain Works

The Brain is Vibey's memory system: personal identity, company operating intelligence, customer reality, and agent expertise.

The Brain is what separates generic AI output from work that sounds like it came from someone who deeply knows your business and your customers. Without it, agents are smart but uninformed. With it, they reference your frameworks, use your language, and build on your best work.

The Core Brains

Vibey organizes durable knowledge into focused brain scopes. Each has a different job.

Space Context

Spaces hold active work context: docs, tasks, channels, deliverables, artifacts, flows, and current strategy. That context is useful while work is happening, but it is not automatically durable memory.

When a Space produces a durable company lesson, Atlas can promote it into Company Cortex. When it reveals customer reality, it belongs in Customer Brain. When it trains one specialist, it belongs in Agent Brain.

How Agents Use the Brain

When an agent starts working on a task, they reach into the brains available to them in this order:

1. Space context for what is happening right now
2. User Brain and Company Cortex for personal and org operating context
3. Customer Brain if the task touches a real customer
4. Their own Agent Brain for expert knowledge in their specialty
5. They combine all of it to produce informed, contextual output

This means any piece of work, a blog post, an ad, a research report, is informed by your strategy, your audience, your brand voice, your customers, and the best practices in the agent's field.

What You Can Upload

Managing Your Brains

Search

Search across any brain using semantic, graph, or hybrid search. Find specific knowledge by topic, keyword, or meaning.

Delete

• Delete a single memory removes that specific piece of knowledge and its connections.
• Delete a source removes the source and all memories that came from it (delete a PDF and all extracted knowledge disappears).

Copy and Move

Transfer knowledge between brains:

• Copy a memory from your User Brain to a Campaign Brain (keeps the original)
• Move a memory from one brain to another (removes the original)
• Transfer durable knowledge between User, Company Cortex, Customer, and Agent brains when it belongs somewhere else

Talk to Atlas

Atlas is your Brain Scholar agent. Click Talk to Atlas on the Brain page to have a voice conversation about your knowledge. Atlas can:

• Search your memories and answer questions about what you know
• Save new memories from your conversation
• Show you brain stats and recent additions
• Identify gaps in your knowledge base
• Trigger knowledge crystallization (organizing and connecting memories)

The Knowledge Graph

Your brain is not a flat list of documents. It is a connected graph where memories link to each other through relationships. The Brain page shows this as an interactive force-directed visualization where you can:

• See clusters of related knowledge
• Explore connections between memories
• Filter by time range (24 hours, 7 days, 30 days)
• View experience groups (memories from the same source)
• Switch between User, Company Cortex, Customer, and Agent brain views

Cortex Max

Cortex Max is the upgrade that turns your brain from a storage box into a living library. When enabled, Atlas organizes your memories into structured pages (topics, entities, and cross-cutting synthesis) that your agents can read and reason from.

You can enable Cortex Max per durable brain: User, Company Cortex, Customer, or Agent. Each gets its own organized intelligence layer.

Learn more in Cortex Max.

The Golden Rule

More context = better output. Always.

A 60-second upload of your brand guidelines improves every piece of content your agents create. A 5-minute session uploading your best reference materials transforms agent performance.