Campaign Brain
Legacy project-specific knowledge. New project context should live in Spaces, while durable learnings are promoted to User Brain, Company Cortex, Customer Brain, or Agent Brain.
Campaign Brain is a legacy project-specific knowledge layer. New work should primarily use Spaces for active context: docs, tasks, channels, deliverables, artifacts, and strategy.
When work produces a durable lesson, promote it to the right durable brain:
- Company Cortex for org-wide standards, protocols, moves, anti-patterns, and decisions
- Customer Brain for real customer evidence
- Agent Brain for role-specific expertise
- User Brain for personal context and preferences
What Still Belongs Here
Use Campaign Brain only when you are maintaining an older campaign that already has knowledge there.
For new work, keep project-specific context in the Space:
- offer and current positioning
- declared avatar for this initiative
- brand/theme direction
- reference docs and deliverables
- competitor notes for this market
- current strategy and off-limits
Why This Changed
Durable memory and active project work are different.
Spaces are where work happens. Brains are where durable intelligence compounds.
If every project document becomes a memory, agents get too many competing truths. Company Cortex solves this by learning only the operating patterns that should guide future agents across the organization.