Vibey Vocabulary

The complete reference guide. What everything means, when to use what, and how the pieces fit together.

The Top-Level Concepts

Concept	What it is
Home	Your daily landing page. Greeting, composer, recent conversations, completed flows, items waiting on you, and your calendar agenda.
Brain	Your knowledge layer. Four kinds: User, Company, Customer, Agent. Plus Campaign Brains for project-scoped knowledge.
Team	Your AI agents. Each one has a role, a brain, skills, integrations, and a personality.
Space	A workspace where humans and agents do work together. Holds views, docs, channels, and flows.
Campaign	A higher-level container that groups related Spaces, brains, and goals around one initiative.
Mission	A unit of delegated work. You write a brief, Vibey plans subtasks, the team executes.
Flow	A trigger plus actions that runs by itself inside a Space.
Artifact	A structured asset (offer, funnel, ad, email sequence, avatar, theme, presentation, social post, etc.) created by your team.
Skill	A reusable instruction set with reference examples that tells one agent how to do one task your way.

Spaces vs Campaigns

This is the most common question. They serve different purposes.

A Space is where the team works. It is the day-to-day surface. It holds tasks, contacts, media, funnels, emails, ads, analytics, presentations, social posts, docs, channels, and flows. Think: "Q3 Launch Workspace" or "Acme Client Space" or "Content Operations."

A Campaign is a container around a project. It groups one or more Spaces, a Campaign Brain, and a North Star strategy. Think: "Summer Product Launch" or "Q2 Content Push" or "New Online Course."

	Campaign	Space
What it is	A project container	A workspace
What lives inside	One or more Spaces, a Campaign Brain, a strategy	Views, docs, channels, flows, contacts, artifacts
Who works in it	You configure it once	Your team operates here every day
When to create one	Starting a new initiative with a goal	Setting up a new workstream or team
How many	A few per business	As many as you need (project, team, function)

Real examples:

"I am launching a coaching program" creates a Campaign with a North Star + one or more Spaces underneath.
"I want a dashboard for my Instagram performance" creates a Reporting view inside an existing Space.
"Adley needs her own workspace for client work" creates a new Space for Adley.

The Four Brains

Every agent reads from the Brain before working. There are four kinds of brains, plus Campaign Brains.

Brain	What it holds	Who reads it
User Brain	Everything about you as an individual. Voice, preferences, personal context, meeting history.	Every agent you work with
Company Brain	How your organization operates. Processes, decisions, institutional knowledge.	Every org agent
Customer Brain	Real customer signals from contacts and interactions. What they say, need, object to.	Customer-facing agents
Agent Brain	Role-specific expertise for one agent. The best of their field.	That one agent only
Campaign Brain	Project-specific knowledge tied to a campaign.	Agents assigned to that campaign

More in How the Brain Works and What to Put in Each Brain.

Economy vs Auto vs Power

Every agent has a model tier that determines their thinking capability.

Model	Best for	Speed	Think of it as
Economy	Simple tasks, quick lookups, routine work	Fastest	An intern. Fast, good for straightforward stuff
Auto	Most tasks, balanced intelligence and speed	Balanced	A solid team member. Handles most things well
Power	Complex decisions, multi-step coordination, deep analysis	Slower	A senior manager. Thorough, handles complexity

When to use each:

Economy

Use for agents doing repetitive, simple tasks: answering comments, formatting content, basic data lookups, simple rewrites. If the task has clear instructions and does not require creative judgment, Economy is perfect.

Auto (Recommended Default)

Start here for most agents. It handles writing, analysis, content creation, and tool use well. If you are not sure, use Auto. You can always upgrade later.

Power

Use for agents that need to coordinate across multiple tools, make strategic decisions, do deep research, or handle nuanced creative work. Your CEO agent, project managers, and senior strategists should be on Power.

The rule of thumb: Start with Auto. If the output is great, stay there. If the agent struggles with complex tasks, upgrade to Power. If the agent is doing simple repetitive work, downgrade to Economy to save resources.

Chatting vs Delegating

Two ways of working. You will switch between them constantly.

	Chatting	Delegating (Missions)
Mindset	Co-creator	CEO
You are doing	Building, brainstorming, refining	Delegating, organizing, reviewing
Vibey's role	Your creative partner	Your team's coordinator
Interaction	Back-and-forth conversation	Set direction, check results

See the full guide at Chatting vs Delegating.

Artifacts vs Media vs Memories vs Skills

Four different things that people often confuse.

Artifacts are the structured assets your team creates: offers, funnels, ads, email sequences, avatars, themes, presentations, social posts, documents, and more. They are the output, the finished product. You find them in the Docs view of a Space.

Media are the files and visual assets in a Space: images, videos, audio files. Media gets generated by agents during work or uploaded by you. You find it in the Media view of a Space.

Memories (Brain) are the knowledge that informs everything. Documents, recordings, brand guidelines, expert content. The context that makes agents produce better output. Memories live in the four brain types plus campaign brains.

Skills are instructions for HOW to do specific tasks. They are the playbooks: "when writing LinkedIn posts, follow this structure, use this tone, reference these examples." Skills live on individual agents.

	Artifacts	Media	Memories (Brain)	Skills
What	Structured assets	Files and visuals	Knowledge and context	Task instructions
Examples	An offer, a funnel, an ad	Images, videos, PDFs	Brand guidelines, expert videos, SOPs	"How to write viral hooks"
Created by	Agents (as deliverables)	Agents or you	You (by uploading or capturing)	You + agents (iteratively)
Lives in	Space Docs view, Campaign	Space Media view	The Brain	Individual agents
Purpose	The work product	Supporting assets	Makes work product better	Makes work product consistent

How they work together:

You upload brand guidelines to the Company Brain (memory)
You create a Skill for writing LinkedIn posts (instructions)
The agent uses both to produce a LinkedIn post (artifact) with an image banner (media)

The Brain provides context. The Skill provides method. The Artifact and Media are the result.

Brain vs Agent

People sometimes confuse "brain" and "agent" because both involve intelligence.

An Agent is a team member. It has a role, a personality, skills, integrations, and access to brains. It is the who.

A Brain is memory. It is knowledge stored for reference: documents, videos, recordings, expertise. It is the what they know.

Every agent can access:

Your User Brain (your personal knowledge)
Company Brain (org context, if you are in an org)
Customer Brain (customer-facing roles)
Their own Agent Brain (specialized expertise for their role)
Whatever Campaign Brain they are assigned to (project-specific context)

Think of it like a real employee:

The agent is the person
The brain is their training, education, and reference library
Skills are the SOPs and playbooks they follow
Integrations are the tools on their desk

Missions and Subtasks

When you send a mission, here is what happens:

A Mission is what you send. It is the high-level request: "Create a complete content series for our Q2 launch."

The Plan is what Vibey creates from your mission. Vibey's CEO agent analyzes what you need and breaks it into a structured plan with subtasks.

Subtasks are the individual pieces of work, each assigned to the right specialist agent. One subtask might go to your research agent, another to your writer, another to your designer.

Mission: "Create a content series for Q2 launch"
│
├── Vibey plans the work...
│
├── Subtask: Research target topics (→ Research Agent)
├── Subtask: Write blog article 1 (→ Content Writer)
├── Subtask: Write blog article 2 (→ Content Writer)
├── Subtask: Create banner images (→ Designer)
├── Subtask: Create LinkedIn posts from articles (→ Social Agent)
└── Subtask: Create Instagram posts from articles (→ Social Agent)

Each completed subtask produces a deliverable, the actual output you can review. Subtasks can depend on each other, so the writer waits for the research to finish before starting.

Deliverable vs Artifact

Both are "things agents produce," but they serve different contexts.

A Deliverable is the output of a subtask or mission. It appears in the Mission detail and in the Space Docs view. It is what you review and approve after delegation.

An Artifact is a structured asset that lives in a Space. It is what you see and interact with during a conversation: an offer being built, a funnel being designed.

In practice, deliverables from missions often become artifacts in the Space. When an agent writes an email sequence as a mission deliverable, it shows up as an artifact you can preview and edit.

Flows

A Flow is a trigger plus one or more actions that run by themselves inside a Space.

Triggers include: a task is created, a task status changes, a contact is added, a Fathom recording becomes ready, a form is submitted, an inbound email arrives, an inbound Slack message arrives, a schedule fires.

Actions include: create a task, assign to someone, change status, send to an agent, send an email, send a Slack message, send a channel message, create a contact, add a tag, create an artifact, publish an artifact, ask an agent to suggest follow-up tasks.

Example: "Every time a Fathom call ends, ask the sales agent to suggest follow-up tasks for the call owner."

Channels: Two Different Things

The word "channel" is used in two places. Do not confuse them.

Type	What it is	Where it lives
Space Channel	An in-Space thread where humans tag agents and work together	Inside a Space, in the Channels view
External Channel	A bridge to Slack or Telegram so your agents can be talked to from outside Vibey	Settings, plus the External Channels docs

When most people say "channel" inside Vibey, they mean a Space Channel.

Autopilot

Autopilot lets Vibey keep working when you close the tab.

To use Autopilot, you need two things: a campaign strategy (your North Star) defined, and Autopilot turned on for that campaign. It is not automatic. You decide when to enable it.

Once active, Vibey regularly checks: is work progressing? Are agents idle? What should happen next? It can create new missions, assign tasks, retry failed work, and recover stuck tasks, all aligned with your strategy.

You get a daily digest summarizing what happened while you were away.

North Star (Campaign Strategy)

The North Star is the guardrail system that keeps Vibey aligned with your goals. You define it per campaign with four fields:

Field	What it answers
Result	What does success look like?
Purpose	Why does this campaign exist?
Strategy	How are we getting there?
Off-Limits	What will we NOT do?

When Autopilot is running, every autonomous decision Vibey makes gets checked against these guardrails. If an action does not align with your strategy, it does not happen.

Atlas, Jaime, Vibey: The Named System Agents

Some agents are built into the product from day one.

Agent	Role	What it does
Vibey	CEO	Plans missions, delegates across the team, runs Autopilot, the agent you talk to from Home
Atlas	Brain Scholar	Maintains every brain. Crystallizes memories, runs Cortex Max, surfaces gaps, answers questions about what you know
Jaime	HR	Builds new agents from a plain English description. Runs team gap analysis.

Presentations

Presentations are branded documents your agents create: guides, checklists, workbooks, resource lists. They are designed with real layouts, fonts, and colors (not just formatted text).

Presentations are typically linked from your funnels as the incentive for someone to enter their email. Someone fills out the form, they get the document.

Credits

Credits are how usage is measured in Vibey. Agent work, missions, and model usage all consume credits.

200 credits ≈ $1
You can set auto-recharge to top up when your balance gets low
Monthly caps prevent surprise spending
Organizations share a credit pool across all members

Organization

An organization is your shared workspace. If you are working with a team (partners, employees, clients), an organization lets multiple people access the same campaigns, agents, brains, and billing.

Roles control who can do what:

Role	What they can do
Owner	Everything: billing, team, campaigns, settings
Admin	Manage team, campaigns, and agents
Creator	Create and edit campaigns and content
Editor	Edit existing work, cannot create new campaigns
Viewer	Read-only access to campaigns and deliverables

If you were invited to an org (rather than signing up yourself), you may be in org-only mode. You skip personal account setup, and your machine provisions inside the org. See Org-Only Invites.

Domains

A domain is the URL where your funnels get published. By default, Vibey gives you a subdomain on vibeyfunnels.com. But you can connect your own domain so funnels publish to your branded URL.

Example: instead of yourname.vibeyfunnels.com/sales, your funnel lives at go.yourbrand.com/sales.

Undo and Redo (Spaces Task Edits)

When an agent edits tasks inside a Space (changing status, assignees, dates, etc.), you can undo or redo those edits. The Undo control appears as an icon next to the agent's last five task-editing messages.

Undo is strict by default: it skips fields you changed after the agent did. You can override with "Undo anyway."