Brand Themes

Your complete brand identity: colors, fonts, logo, voice, design system, headshots, product images, and image style direction.

What You Get

A theme is more than a color palette. It's your complete brand identity that your agents reference when creating any visual asset: funnels, websites, presentations, ads, social posts, and generated images.

The Theme Editor

The theme editor has six tabs:

Colors

Your full color system:

• Brand colors - Primary, primary foreground, secondary accent 1, secondary accent 2
• Text colors - Heading, body
• Surface colors - Page background, slide background, card background, border, input
• Callout colors - Info, success, warning, question, tip
• Gradient - Optional primary gradient

You can set colors manually, shuffle for random palettes, or import from an existing website or funnel.

Fonts

• Heading font - Used for all headings (H1 through H4)
• Body font - Used for paragraph text, captions, labels

Pick from the font library or type a custom Google Fonts name.

Logo

Upload your logo. It's used in funnels, websites, presentations, and anywhere your brand mark appears.

Brand Identity

Your brand's voice and values:

• Tone - How your brand sounds (professional, casual, bold, etc.)
• Style - The writing style (concise, storytelling, data-driven, etc.)
• Personality - The brand's character
• Primary value - The core value your brand stands for
• Secondary values - Supporting values
• Tagline - Your brand's tagline

Agents use this when writing copy for your funnels, emails, ads, and social posts to keep everything on-brand.

Design

Controls how visual elements are styled across funnels, websites, and presentations:

• Slides - Border radius, shadow, border width, transparency, accent image shape (hard, blur, angle, rounded, wave)
• Blocks - Fill color mode, border radius, border width, shadow, transparency
• Buttons - Shape (square, rounded, pill), shadow
• Links - Style (underline, none, hover-underline)
• Spacing - Section, element, and paragraph density (compact, normal, relaxed, spacious)
• Typography - Scale (small, normal, large)

Images

This is where your brand's visual assets and style direction live:

Your Headshots - Upload up to 6 professional photos of yourself from different angles. Each one has a name and description so Vibey knows when to use which shot. Used for personal brand content, ads, and social posts.

Product and Brand Images - Upload up to 12 product shots, book covers, app screenshots, or brand imagery. Name and describe each one so Vibey knows the context. Used in funnels, ads, presentations, and social content.

Image Style Prompt - A set of keywords that describe your brand's visual style. This gets woven into every AI-generated image prompt so your imagery stays consistent. Examples:

• "minimalist, professional photography, warm lighting, soft gradients, modern tech aesthetic"
• "watercolor painting, soft washes, dreamy atmosphere, flowing brushstrokes, organic"
• "3D render, smooth surfaces, futuristic, glass and metal materials, tech aesthetic"

You can write the style prompt manually or auto-generate it from your Brand Identity tab.

How to Create a Theme

In Team chat, describe the visual direction you want:

• "Create a modern, minimal theme for a tech startup"
• "Design a warm, approachable theme for a wellness brand"
• "Build a bold, high-energy theme for a fitness launch"

Or open the theme editor directly from the campaign's preview panel to set everything manually.

If you've uploaded existing brand materials to the Brain (a PDF style guide, a Canva brand kit, logo files), Vibey builds on what you already have.

Importing from Existing Sources

You can import colors, fonts, and design settings from:

• An existing website URL - Vibey extracts the color palette and fonts
• An existing funnel - Pull the theme from a funnel you've already built

Where Themes Live

Themes are saved as artifacts in your campaign and added to the Campaign Brain. Any agent working on the campaign references the theme when producing visual work.