Analytics
What Vibey measures across your funnels, emails, and ads, and where to find it.
Where to Find Analytics
Campaign analytics live in Team chat's Dashboard tab in the preview panel. Switch between three views: Funnel, Email, and Ads.
Funnel Analytics
Tracked automatically for every published funnel.
| Metric | What it measures |
|---|---|
| Visitors | Unique visitors (fingerprinted by IP + user agent) |
| Total Views | Total page views across all funnel pages |
| Leads | Form submissions captured |
| Conversion Rate | Leads divided by visitors |
The daily chart shows visitors and leads over time. Every page view records the referrer, user agent, and UTM parameters (source, medium, campaign, content, ad set) for attribution.
Email Analytics
Tracked via SendGrid webhooks for every email sent through your sequences.
| Metric | What it measures |
|---|---|
| Sent | Total emails dispatched |
| Delivered | Emails that reached the inbox |
| Opened | Emails opened (tracked via pixel) |
| Clicked | Links clicked inside emails |
| Bounced | Emails that bounced or failed delivery |
| Open Rate | Opened divided by delivered |
| Click Rate | Clicked divided by delivered |
The daily chart shows opens and clicks over time. Hard bounces and spam reports automatically add the address to your suppression list.
Ads Analytics
When Meta Ads are connected, Vibey pulls live performance data from Meta's reporting API.
| Metric | What it measures |
|---|---|
| Spend | Total ad spend |
| Impressions | Times your ad was shown |
| Reach | Unique people who saw your ad |
| Clicks | Total clicks on your ad |
| CTR | Click-through rate |
| CPC | Cost per click |
| CPM | Cost per 1,000 impressions |
| Leads | Lead conversions attributed to the ad |
| Conversions | Purchase or other conversion events |
| Revenue | Revenue from conversion events |
| ROAS | Return on ad spend |
| Cost per Result | Cost per lead or conversion |
The Ads view also shows ad-attributed funnel traffic: how many visitors and leads each ad campaign generated, broken down by campaign with daily budget and lead count.
How It All Connects
The analytics chain works like this:
- A Meta ad drives traffic to your funnel (UTM parameters track which ad)
- The funnel records the page view with visitor fingerprint and UTM data
- A visitor fills out the form and becomes a lead, linked to the funnel, campaign, and originating ad
- A contact is created with source tracking
- An email sequence triggers and sends follow-ups
- Email events (delivered, opened, clicked) are tracked via SendGrid webhooks
Every step is measured. You can see the full picture from ad spend through to email engagement in the Dashboard tab.