Organizing with Campaigns
Campaigns are containers for an initiative. They group one or more Spaces, a Campaign Brain, and a North Star strategy. Use them to give a project its identity, its knowledge, and its goal.
Campaigns Are Project Containers
A Campaign is the highest-level container around an initiative. It holds:
- One or more Spaces where the actual work happens
- A Campaign Brain with project-specific knowledge
- A North Star strategy (Result, Purpose, Strategy, Off-Limits)
- Deliverables produced by missions in any of the campaign's Spaces
The name "Campaign" comes from marketing, but you can use it for anything that has a goal, a strategy, and work that needs to happen. A product launch. A client engagement. A coaching program. A content series. A funnel build.
Campaigns vs Spaces
This is a common question. They serve different purposes.
| Campaign | Space | |
|---|---|---|
| Role | A project container | A workspace |
| Holds | Spaces, a Campaign Brain, a North Star | Views, docs, channels, flows, contacts, artifacts |
| You use it for | Defining the project: what success looks like, who the audience is, what the offer is | Day-to-day work: tasks, missions, content, deliverables |
| How many | A few per business (one per major initiative) | As many as you need per campaign |
A simple project might be one Campaign + one Space. A bigger launch might be one Campaign + multiple Spaces (marketing, ops, content, sales) each tied to the same Campaign Brain and North Star.
What Lives Inside a Campaign
| What | Where to find it |
|---|---|
| Spaces | The Campaign Dashboard lists every Space tied to the campaign |
| Campaign Brain | The Knowledge tab, plus accessible from the Brain page scope picker |
| North Star | The Knowledge → Strategy and Directives section |
| Conversations | Inside each Space's chat rail and channels |
| Artifacts | The matching artifact views inside Spaces (Funnels, Offers, Ads, etc.) |
| Missions | The Missions view inside any Space, or aggregated in the Campaign Dashboard |
| Deliverables | The Deliverables tab, plus the Docs view in each Space |
| Team | The Team tab. Agents assigned to the campaign |
| Finance | The Finance tab (when enabled), revenue, products, payment links, coupons |
Creating a Campaign
Click New Campaign in the sidebar. Give it a name and pick an icon. Optionally seed a North Star at creation time. Then attach one or more Spaces (or create the first Space from the Campaign Dashboard).
Why Campaign Brain Matters
When agents work on missions inside a campaign's Space, they reach into that Campaign Brain for project-specific context first, then the User, Company, and Customer brains for broader context.
No Campaign Brain content = generic output that could be about anyone's business. Rich Campaign Brain content = output that sounds like you, references your offer, speaks to your audience, and matches your brand.
Load your campaign with your offer document, your audience avatar, your brand theme, brand guidelines, past deliverables, and any relevant SOPs. The more context your agents have, the better every piece of work will be.
North Star: Result, Purpose, Strategy, Off-Limits
Every campaign has four strategic fields that act as guardrails for your agents:
| Field | What it answers |
|---|---|
| Result | What does success look like? The measurable outcome. |
| Purpose | Why does this campaign exist? The reason behind the work. |
| Strategy | How are we getting there? The approach and tactics. |
| Off-Limits | What will we NOT do? Boundaries and constraints. |
Set these in the Knowledge → Strategy and Directives section of your campaign. When Autopilot is running, every autonomous decision Vibey makes gets checked against these guardrails. They also inform how Vibey plans missions and assigns work.
Your Campaign Team
Each campaign has its own assigned agents. This matters because different campaigns may need different specialists with different skills and brain training.
Why this matters: Imagine you have two campaigns. One is a coaching program for wellness professionals. The other is a SaaS product launch for developers. You would not want the same copywriter with the same skills handling both. You would want:
- A copywriter trained on wellness language, empathy-driven copy, and personal transformation stories for the coaching campaign
- A copywriter trained on technical writing, feature-benefit frameworks, and developer audience patterns for the SaaS campaign
By assigning different agents (or the same agent with campaign-specific knowledge), each campaign gets work that matches its context.
Manage your team from the Team tab. Add agents, remove them, and see who is working on what. Only agents assigned to a campaign can execute missions for that campaign.
If you realize you need a new specialist mid-campaign, talk to Jaime. She will design and create the agent.
Pinning and Managing
- Pin campaigns you are actively working on so they stay at the top of the sidebar
- Edit campaign names and icons anytime
- Archive completed campaigns to keep your sidebar clean
Create a campaign before you start working on something new. It is tempting to just open a Space, but having the campaign set up first means the North Star is in place and the Campaign Brain has the right context from the first message.