Ads
Create ad campaigns with copy, creatives, and targeting - publish directly to Meta, or manage Google Ads through integrations.
What You Get
Vibey creates structured ad campaigns, not just copy. Each campaign follows the three-tier structure used by ad platforms: Campaign → Ad Set → Ad. Your agents handle the full flow from copywriting to publishing.
- Ad copy built from your offer's positioning and buyer persona
- Multiple headline and description variations
- Image creatives generated alongside the copy
- Targeting based on your ICP and audience analysis
- Direct publishing to Meta (Facebook + Instagram)
- Google Ads management through connected integrations
Campaign Structure
Vibey organizes ads the same way the platforms do:
| Level | What it controls |
|---|---|
| Campaign | Overall objective and budget |
| Ad Set | Audience targeting, placement, and schedule |
| Ad | The actual creative: copy, headlines, images |
You can create individual ads, or ask Vibey to build a full campaign with multiple ad sets and variations.
Meta Ads (Facebook + Instagram)
If you've connected your Meta Ads account, Vibey can:
- Check your Meta connection status
- List your ad accounts and pages
- Publish ads directly to Meta
- Get delivery estimates before publishing
- Pull performance insights from running ads
- Manage audiences and pixel events
- Create ads for feed and story placements
Nothing goes live without your review. Vibey prepares the campaign and you approve before publishing.
Google Ads
Google Ads is available through the integrations system. Connect your Google Ads account in Workspace Settings → Integrations, and your agents can manage campaigns through it.
How to Create Ads
In Team chat, describe what you need:
- "Create a Facebook ad campaign for my new offer"
- "Write 3 ad variations targeting busy professionals"
- "Build a retargeting ad for people who visited our funnel"
- "Create Instagram story ads for our summer launch"
- "Generate ad copy for feed and story placements"
Vibey pulls from your offer, buyer persona, and ICP analysis to write ads that match your strategy.
Ad Analytics
When Meta Ads are connected, Vibey pulls live performance data. In Team chat's Dashboard tab (Ads view), you can see:
| Metric | What it measures |
|---|---|
| Spend | Total ad spend |
| Impressions | Times your ad was shown |
| Reach | Unique people who saw your ad |
| Clicks | Total clicks on your ad |
| CTR | Click-through rate |
| CPC | Cost per click |
| CPM | Cost per 1,000 impressions |
| Leads | Lead conversions attributed to the ad |
| Conversions | Purchase or other conversion events |
| Revenue | Revenue from conversion events |
| ROAS | Return on ad spend |
| Cost per Result | Cost per lead or conversion |
The Ads view also shows ad-attributed funnel traffic: which ad campaigns are driving visitors, how many leads each ad generated, and cost per lead broken down by campaign.
For the full analytics picture across funnels, emails, and ads, see Analytics.
Build your offer first. Ads created from a completed offer use the power offer statement, buyer triggers, and competitive edge, producing copy that's targeted from the start instead of generic.
Where Ads Live
Ads are saved as artifacts in your campaign. Find them in the Artifacts tab, where you can preview the copy, review creatives, edit, and push live to Meta.